Qualification Standard

Authorising body: Ministry of Industry and Trade
Group of fields: Personal Care and Services
Occupation: Media planner
Validity of standard: from 29/10/2013
Qualification level: 4

Qualification Standard

Vocational competence Level

Plan and preparation of the media campaign based on the client's request

4

Selecting the appropriate media, places and times for the location of the advertising messages with regard to the client's request

4

Processing the media campaign budget given by a client, including the negotiation of prices of the media

4

Orientation in the professional media terminology

4

Obtaining the current data and information from media to process the media plan

4

Internal presentation of the media plan and budget

3

Following entities have contributed

The qualification standard was prepared by the Sector Council for printing, media and information services. It has been established and licensed for this activity by the Chamber of Commerce of the Czech Republic and the Confederation of Industry of the Czech Republic.

 

Entities represented in the following work group have contributed:

C&COM Advertising, s. r. o.

Stanislav Červ, Holly

Smart-Point, s. r. o.