Qualification Standard

Autorizující orgán: Ministry of Industry and Trade
Skupina oborů: Business
Povolání: Marketing specialist
Platnost standardu: From 28/1/2014
Kvalifikační úroveň: 5

Kvalifikační standard

Název odborné způsobilosti Úroveň

Knowledge and comprehension of basic marketing principles

5

Knowledge and comprehension of the marketing mix

5

Use of knowledge about the marketing environment

5

Making marketing analyses

5

Knowledge and comprehension of marketing strategies

5

Preparation of materials for marketing research

5

Preparation and presentation of a marketing questionnaire

5

Na tvorbě standardu se podíleli

The qualification standard was prepared by the Sector Council for trade and marketing. It has been established and licensed for this activity by the Chamber of Commerce of the Czech Republic and the Confederation of Industry of the Czech Republic.

 

Following entities represented in the work group have contributed:

Doma Morava holding, a. s. / chairman of the Supervisory Board

HANYCH – REAL, spol. s r. o.

Střední odborná škola podnikání a obchodu, spol. s r. o., Prostějov (Vocational school of business and enterprise, spol. s r. o., Prostějov)