Qualification Standard

Authorising body: Ministry of Industry and Trade
Group of fields: Business
Occupation: Marketing specialist
Validity of standard: from 28/1/2014
Qualification level: 5

Qualification Standard

Vocational competence Level

Knowledge and comprehension of basic marketing principles

5

Knowledge and comprehension of the marketing mix

5

Use of knowledge about the marketing environment

5

Making marketing analyses

5

Knowledge and comprehension of marketing strategies

5

Preparation of materials for marketing research

5

Preparation and presentation of a marketing questionnaire

5

Following entities have contributed

The qualification standard was prepared by the Sector Council for trade and marketing. It has been established and licensed for this activity by the Chamber of Commerce of the Czech Republic and the Confederation of Industry of the Czech Republic.

 

Following entities represented in the work group have contributed:

Doma Morava holding, a. s. / chairman of the Supervisory Board

HANYCH – REAL, spol. s r. o.

Střední odborná škola podnikání a obchodu, spol. s r. o., Prostějov (Vocational school of business and enterprise, spol. s r. o., Prostějov)